The first-ever “Winter Beauty Land” Pop Up Shop & Give Back collected coats, clothing, blankets, gloves, hats, and other essential needs for the homeless.
Transformations Beauty Studios, CEO’s Derricka & Erricka Traylor run and operate Transformation Studios. Transformations is not only a full-service salon and beauty empire but a brand dedicated to servicing and serving its local community. The business duo prides itself on community service and giving back to the less fortunate.
Within hours bins were filled up by people who came out to the pop-up shop and giveback event. Vendors, event attendees, and many others came out to donate their used and new items, soon distributed to the homeless community.
They provide new and old coats, clothing, blankets, gloves, hats, and more to give out to the homeless population throughout the Atlanta, Georgia, area.
According to Continuums of Care to the U.S. Department of Housing and Urban Development (HUD), Georgia had an estimated 10,234 experiencing homelessness on any given day.
The pop-up shop portion of the event also focused on celebrating black-owned beauty brands during a business, featuring black-owned beauty & cosmetic businesses and brands.